We provide commercial translations in English and Spanish, and have worked with small, medium-sized, and large businesses in the US, Canada, Venezuela, and Mexico rendering superb translations of their product information, packaging, books, marketing materials, and websites.
We would like to talk with you about your needs of translation.
Research 1 Speak to Global Customers in Their Own Language by Nataly Kelly, HBR, August 03, 2012 - http://blogs.hbr.org/2012/08/speak-to-global-customers-in-t/ has shown that over 70% of consumers would more likely buy a product if they could get product information in their own language. Over 50% said this was more important than price. Your product becomes more attractive with the necessary translations.
People everywhere are hungry for good information in their own language. Even people who speak or understand English will appreciate reading your materials in their own language. In 2011, Gallup 2 User Language Preferences Online, Flash EB Series N° 313, May 2011, page 5 reported that 9 out of 10 Internet users would prefer to visit a site in their own language.
Not counting those who are bilingual, over 10% of the population in the US speaks Spanish. Does your message reach them? Do they consider your product a worthy investment?
What does it say about your company when your materials are only in English? Is it consumer friendly?
When you provide your customers with information in their own language you do not just expand your customer base, but also ensure their loyalty. After all, you speak the same language. HR manager Kaisa Pajusalo of Finnish bag designer and manufacturer Golla stated "It's easier to reach out to people […], and they feel at home if we speak their language. […]it's then easier to convince them and to make them understand our products."
Many North American companies, often in answer to a need expressed by their consumers, are providing product information in Spanish to open up the local Hispanic market. Unwittingly, investing a little in the translation of marketing materials for their local market, they have also created a beachhead to use as a springboard into an international market of nearly 400 million people.
Our translators will look at your products and services with fresh eyes. They really read your materials because they have to understand it in the smallest detail to deliver a good translation. They may ask you to clarify, which could lead you to adjust your product offering a.o. by changing the amount of information you deem necessary, e.g. when considering translation IKEA ended up using images in their assembly instructions.
A translated text, ... is judged acceptable by most ... when it reads fluently, ...giving the appearance that it reflects the foreign writer's personality or intention or the essential meaning of the foreign text ...in other words, that the translation is not in fact a translation, but the 'original'. —Lawrence Venuti
I see translation as the attempt to produce a text so transparent that it does not seem to be translated. —Norman Shapiro
Argentinian poet Jorge Luis Borges presumably told his translator: "Do not write what I said, but what I wanted to say." (No escriba lo que dije, sino lo que quise decir.)
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